从学生到专业人士:Soldiers of Change 访问Wonderful Company 总部  

Students visit Wonderful headquarters, immersing themselves in the synergy between education and industry

Central Valley,Wonderful College Prep Academy (WCPA) 致力于培养未来的领导者,提供创新和全面的课程,培养学生的终身技能,我们对此深感自豪。

Years ago, our founder Lynda Resnick had a revelation—students themselves were the most qualified individuals to market to their peers. Recognizing their unique perspective on barriers to health, she envisioned students as soldiers of change on campus. To empower them with the necessary tools and skills, WCPA introduced the Soldiers of Change program as an elective option, exclusively available for 10th-grade students. This program was crafted to impart practical knowledge essential for launching impactful marketing campaigns. These young and ambitious change-makers have embarked on a diverse range of topics over the years, adopting a holistic approach to health and well-being.

Annually, the Soldiers of Change class, consisting of twenty students, has the opportunity to visit the headquarters of The Wonderful Company in Los Angeles. They participate in leadership training sessions, tour the Wonderful Agency, and attend a panel where they interact with executives in the marketing field.

During the panel discussions, eager students hear from a diverse group of professionals in public relations, marketing, and talent acquisition. This inclusive panel includes entry and mid-level individuals who share their experiences, offering a wide range of unique perspectives and insights. Students also have the opportunity to meet with a panel of senior executives, including the president of The Wonderful Agency, the company's chief corporate affairs officer, as well as the Wonderful Agency's chief creative officer, and its senior vice president of account services. Each executive shares advice and listens to students' ideas for upcoming marketing campaigns.

Here’s what some Soldiers of Change students have to say about their visit to The Wonderful Company:

  • "这是一次非常酷的旅行。很高兴听到那些刚刚开始职业生涯的小组成员和那些拥有更多经验的人的发言。这激发了我对市场营销这一职业的探索。"
  • "这真是太棒了!这座建筑有这么多美丽的艺术,很高兴见到这么多Wonderful ,了解他们的背景以及他们是如何走到今天的。"
  • "这个地方太神奇了!我学到了很多关于在 工作的知识,以及在寻找工作时的重要技能等等!我学到了很多关于在Wonderful 工作是什么样子的,在市场营销中开展职业生涯,寻找工作时的重要技能等等。"

Soldiers of Change 计划的影响远远超出了教室的围墙。通过参与社区活动和宣传健康的生活方式,学生们成为了积极变革的催化剂。他们的营销活动成为鼓舞人心的灯塔,鼓励所有年龄段的人接受更健康、更快乐的生活方式。

多年前,我们的创始人林达-雷斯尼克(Lynda Resnick)得到了一个启示--学生本身就是最有资格向同龄人进行营销的人。

别人怎么说

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